The breakout star of our Hound campaign is no stranger to the media. With a dedicated following on Instagram this handsome lad delights his audience with travel adventures and the occasional embarrassing costume (mumagers, right?)

We are used to seeing creatives rely on a separate income stream to fund their artistic endeavours. In a very Kiwi take on the struggling artist stereotype, Ashley McDonald did the opposite. She used her nature-centred artwork to pay her way through university and fund an emerging career in ecology and conservation.

When first we came across Melbourne-based illustrator Sheryl Cole, we instantly loved her whimsical water-colour based style and delicate depictions of our animal friends. She was a natural choice to help us debut the new Topflite Hound range.